Lots of factors - good informative website and of course informative technically good White Paper, the experienced and professional team, open and communicative members of the team with society - it shows they are not afraid of straight questions, the Roadmap that is realised step by step, managers of the project that work with society in active and open manner, the interviews with CEOs and developers, and of course realistic and perspective idea. These are first things that I pay attention to. After that of course I pay attention to he token, its listing, its functionality, the amount of hardcap and terms of realisation of the product.