The Ojooo Earn per View program in online and mobile advertising offers additional benefits to the advertiser and potential customer. The user positively perceives and evaluates the proposed special mechanism, and this will represent the brand in a more favorable light. Unconditional superiority in the sphere of advertising influence. The user who does not want to continue to cooperate will receive as many tokens as the ads managed to view. Participation in the Ojooo project is voluntary.