Many exchanges don't allow for a direct FIAT buy-in. Or, when they do, it takes weeks to process. Furthermore they're not easy to use and non-intuitive. These are all boundaries CryptoSouk tries to battle. Furthermore, we specialise ourselves to target the middle-eastern market. This market in particular looks for well adjusted products with a certain standard. We believe there's an opening for CryptoSouk to fill in, where other exchanges are user unfriendly or otherwise less functional to use.