Netflix' collection is shrinking as content owners revoke their permissions and seek to monetize their libraries by cutting deals directly with ISPs or using their own distribution channels (for example "HBO To Go"). Netflix has become a glorified middle man and now that digital downloads are displacing physically mailed DVDs, they no longer have a market advantage.
Hence why they're moving on to original programming (House of Cards, Arrested Development). If those catch on, perhaps Netflix will survive, though it likely won't stay as predominant as it currently it.
as long as they take Bitcoin payment integration as "last straw" to grab, i am fine
btw: house of cards and arrested development are really nice shows. arrested maybe being the best amongst all