Yeah, IOTA does have a potential due to the technology. However, there is one peculiarity: it is run by Bitfinex.
How can someone who has "research" in their username fail at research?
The IOTA Foundation is a German
nonprofit. Germany has some of the toughest guidelines in the world and wouldn't let the Foundation attain nonprofit status or retain it in the event that they were controlled by a for-profit company or exchange.