The use of cryptocurrency has been well received by the emerging markets in South Asia and ASEAN. Blockchain technology and digital currencies have witnessed increased demand from these countries. However, there is a market gap as this need is not being met due to the difficulty of reliably accessing cryptocurrencies as a result of poor quality localized platform offerings. That is where Alluma Company comes in.
Alluma seeks to become the first institutional grade cryptocurrency exchange dedicated to emerging markets in Asia. It seeks to revolutionize digital currency trading across emerging Asia by getting rid of the existent bottlenecks constraining the crypto market in Asia. These problems include unfriendly user interfaces, limited token offerings, sluggish customer service, poor security as well as lack of regulatory compliance by existing platforms.