the first thing you need is a coin that has a use in the real world, I see with culture coin that was the ICO that you linked has already covered that, so let's go from there, also look at the whitepaper, and if it is something that is really possible, it is good to have a solid team and the right people for each position, that is very important, lastly they have to have a good bounty manager if you are going to participate like this, because it is very important to be able to secure the stakes at the final of the ICO