Of course. I care about the product. Sometimes I used their products and test it myself if it is really a promising project. There are lots of ICOs that are just good in the whitepaper but in the real world its not really delivering their promises into crypto space. That is why we need to have thorough research about the nature of the project and the people behind working it. This is one way of knowing that the project is really a promising one and surely we can benefit from it if we invest a decent amount of money in their ICO if the project will be successful in the future.