First of all we chose among all popular platforms.
Then between Ethereum and NEM, but finally decided to run on NEM.

Why we chose NEM Blockchain?
➢ Performance - 3000 transactions per second (tested)
➢ Built for Enterprise from ground up
➢ Energy Consumption - 100 times less power consumption than Bitcoin to run a node or
harvest. Good for environment.
➢ Transaction Fee - Low Transaction fee 0.05 XEM (1 cent)
➢ Smart Assets Contract (Mosaic) Fee is low
➢ 2nd largest Blockchain in Japan after Bitcoin.
➢ Proof of Importance model
➢ 9 Billion XEM (defined maximum liquidity)
➢ Anti Counterfeiting
➢ Encrypted Messaging integration.

Ethereum puts the smart contract code on the Blockchain while NEM puts it off the blockchain.
Code on the blockchain is hard to fix if there is a bug or an exploit. NEM reduces risk making it
lighter and faster. Data management apps called Smart Assets allow to create data records,
tokens, voting system etc.