A product that is unique, never been seen in the market and a real usage will be a good thing to look. As we all know that there are a lot of ICO projects being born every minute, however, most of them are just a complete spun of or just a copy of previous projects that's why it doesn't gain enough money for them.

Please also take note that I highlight real usage. It should not just be a product but it should have usage in real life so that it can really attract not just investors but people who are going to use it in their everyday lives. Medicine, renewable energies like solar energy on even on the livestock industry can be a good product to start with.