Which expert would like to have his name tied with the photo of someone else? Using your logic it would be ok to create an ICO using Kardashian selfies.
It`s really a very unusual team`s approach, but I believe that it`s still premature to draw any conclusions if this project is a scam, or not. It will be clear only during the project development. And it`s ridiculous to rely on some photos and weird design in your argumentation. Let`s give the guys a chance to show what they really can! The time will show.