What is that supposed to mean? That projects need more advertising to succeed? That's one way of seeing it. On the other hand there's so many bad projects that are advertised aggressively that I'm scared to think how much spam we'll be going through on a daily basis when every single project takes takes advertising up a notch. We don't need more ads, we need better projects, and less of them. Also, saying that community has to engage is like saying, "you want profits, work for them and promote the projects for us".