I am not interested in the ICO review website. I think they only make a review like that just for money. That is just public deception. I believe in the hype of people. The more who are interested, the more will invest. I also believe in investing too
Yes, most of them are paid to advertise their projects. Based on my experience, the assessment was quite subjective and sometimes inaccurate, there were projects that proved to be scams but previously had very good ratings on the website, but after the report, the rating finally changed and dropped dramatically.
The ICO ratings are not honest, not good and not reliable. Their analyses are not deep, but very shallow. I am usually check it and read, but never trust and always form my own opinion.