I agree with you. There is no doubt that the ecosystem needs objective reviews that make real difference for investors.
The only way to objectively verify/review a project is to contact their CEO and let him share his plans for the coin. I know they are busy people but giving 5 minutes out of their busy schedules to give investors an overview of their project wouldn't be impossible. That way, your website directly gets first-hand opinion from the CEO and if the CEO is ready to give such talk, there is some sort of confidence in the investors about the project's team.
well they usually run a website, like i do, and improve them to explain their message better. problem is it gets burocratic and messy to a certain degree so the ceo will have to hire public relation ship staff etc.
You don't deserve to be a CEO if you need a public relations staff to speak 100 words about your project. I mean if the CEO's of Google and Microsoft can do it, why not the ICO CEO's?