I guess, we need not to be afraid in the falling of the market because on this kind of business, this scenario normally occurs sometimes due to some of the holders of bitcoins are selling it. And some are doing the panic selling sinced they are afraid to loose everything that they have earned.
Yeah many users follow that panic and sell their coins because they are afraid of losing more. that is precisely what keeps prices going down, this is like a double effect and will stop if the user realizes that we don't need to panic and fear of price reductions? bitcoin market is very volatile and of course there are times when prices go down right? you don't need to be afraid of that..