It's a great project. I'm going to invest heavily for myself and my cell, do a partial 'flip' on launch and hodl the rest.  As you correctly describe it, a 'no brainer'. It won't go below the ICO price with the gold sell option set at that level. There will be loads using this to exit the market in a private way by selling their crypto into gold, though that will give upwards pressure to Auric pricing so bring that on. Its a well devised structure no wonder the corporations are looking to buy in.