I wouldn't click at any of them if I don't know to what they are targeting. Now aliases for paranoids are useless
+1
Most mainstream users are not paranoid. They just like what are friendly and easy to use. That is well established by some credible large scale surveys for users of Facebooks, whatsapp, snapchat etc.
Well you could see how easy savvy people here are falling for scams like Visa, Neon, shares etc.