Post
Topic
Board Altcoin Discussion
Re: Have you ever wondered why ICOs fail?
by
chaoscoinz
on 11/08/2018, 21:47:07 UTC
We have wondered, and although there could be many reasons that could cause a project to fail; perhaps one of the biggest ones is their lack of investment in a proper PR campaign...

This is why PR is so important for startups and ICOs in general: https://cryptocoin.news/icos/3-ways-pr-is-critical-for-an-ico-18557/
Many fail because they're not really offering any real innovation, just some people capitalizing off of the crypto craze/ phenomenon. In other words, a lot are just cash grabs, not necessarily a scam, but a chance to profit from an new open and unregulated market. The gold fever is going around again, just like during the California Gold rush that happened years ago in the U.S.