Blockchain investors are not necessarily risk averse. They’re generally comfortable with the amount of volatility that exists in the market today.
Each individual investor in the market has the option to sell their tokens if they are not interested in the going ICO project, or see that there will be no demand for its tokens moving forward. while some investors wait for the token to get a reasonable price. Likewise, other investors choose to liquidate their assets as quickly as possible if the startup is not suited to face competition.