The most important criteria for any ICO, or for any business is the team of people that have been assembled to complete the project. You can have the greatest idea in the world or massive amounts of money invested but if the right team is not there to carry out the business plan then it will lead to nothing. Everything that can and will go wrong in a project developing in a dynamic business environment like cryptocurrencies can happen and if you have a good team they will adapt to the changes and push through the obstacle to success.