You missed the first ASIC company to bring a product to market - ASICMiner. Sells overpriced outdated technology at prices where the only one seeing ROI is ASICMiner.
Well, I didnt forget them, but they dont seem to selling (directly) to end users anymore in so far they are still selling anything at all, so Im not sure its that relevant for this thread.
I did add VMC, I somehow seemed to have forgotten them, and Im surprised no one thought of pointing that out.