You might want to read this article: https://medium.com/@merunasgrincalaitis/what-it-takes-to-create-a-successful-ico-how-expensive-it-is-your-complete-guide-35912722351e

Although, I think that cost ($60k, according to the author of the article) is an estimate for shitty projects looking to raise capital fast (it's actually an invesment if you do things right), I'm sure it could cost you a lot more (+200k) if you actually want to have a succesful launch.


You still need a big budget if you want to launch ICO, with a crappy whitepaper and a shitty website there's not much you can do if no one knows about the ICO. You need marketing in social media, content writers who can create hype to attract investors, community managers, etc.