A shit coin can be identified by any of these characteristics:
1. No tangible product(s)
2. No development team
3. Too good to be true claims (exaggerated claims)
4. Selling point of the token is the price it will hit an exchange with (price discussion prior to listing)
5. No technical plans
I have a question about your second point, how can a coin go through ICO without a development team? Just curious as to how one or a few persons can handle that.