well newbies are always like this. they see some news article posted by one of these big sites that throw in names to increase their legitimacy of the article and then these newbies start thinking this is a valid thing and they thing it is new.
but if you check out the list of articles on the same site for the past 9 years you can see they have been basically posting the same thing with different words every couple of months at least
in other words what you see as "conflict" is nothing new. and it is more like market manipulation and desperation.