I do not really understand in what cases your token will be used. Operations with crypto currency can be done without converting it into your token correctly ?? It's a utility token, for what operations will it be used?
In the whitepaper they detail the benefits of using DESI tokens rather than fiat. Benefits include no trading fees on the exchange and access to early bird discounts on icos. It will make a lot of sense to hold DESI tokens I think.