The project has a small softcap that i think it could be easily reach able.
But it still need to have a good promotion to be able to reach the selling target, and I think a some bounty campaign will be able to help promoting the project.
We are now focusing more on development rather than on promotion in order to get to the Token Sale stage with functional MVPs.
And we have the bounty campaign running:
https://bitcointalk.org/index.php?topic=4509154.0