What do you think why Viber, WhatsApp, skype, WeChat, Snapchat, IMO, Line have not yet launched their crypto platform?
But Kik and Telegram did it.
After all, companies can get 2 huge pluses:
1) to collect a large amount of money for ICO
2) add hype to marketing and popularity among users.
share your opinion
I think that they would not be able to repeat the success of telegram because people will be thinking that they are just posers, so it would not be a unique thing if everybody will repeat that.