I don't intend to launch a shitcoin that won't be listed on a good exchange and have silly names like TrumpCoin, PutinCoin and the likes. Is it really just a shitty whitepaper and an even shittier website and you are ready to go? Since the majority of the projects don't have a proof of concept and they purportedly gather millions. Or then again are they just inflating the numbers and simply lying that they raised several millions of dollars?
Well, that question is like asking how much does it cost to buy a car? You need to know how much funds you want to get and plan a marketing budget for it.