Tachain have taken the transport game and made it their own by adding the Ads which can be used to earn tokens which in turn can be used to pay for transport. I think Tachain is interested in making this system as much easy for end user as it's possible.
Yeah they can make a big name for themselves, not many other companies combine the both. If Tachain can pull it off they will be a very successful company with a bright future.
You're right, they are bringing up something unique that tends to work, so it all depends on the team working on ensuring that they succeed and remain relevant, the two niches are very robust and have the capability of turning Tachain into a known brand but the time to wok relentless is now, they have a lot to do, laying the foundation can be difficult but they should keep pushing
The next few years are going to be full of hard work for the Tachain team but they have great potential and they are slowly building up their company and growing their exposure. I hope they can continue to build into a massive company in the future.