Yes if you want to do a successful business then you must have to take this risk and for me the best idea is to participate in this currency and many other altcoins are coming in the world which is also a good way to be in the crypto market.
I agree of this because if you engage in business or investment you will expecting risk of your money invested or the capital you put up in your business, if you are not aware of this you need to seek and advise to the expert so that you will not be panic, specially in crypto. You need to take a risk for you to earn.