I don't intend to launch a shitcoin that won't be listed on a good exchange and have silly names like TrumpCoin, PutinCoin and the likes. Is it really just a shitty whitepaper and an even shittier website and you are ready to go? Since the majority of the projects don't have a proof of concept and they purportedly gather millions. Or then again are they just inflating the numbers and simply lying that they raised several millions of dollars?
sometimes i have the feeling that some icos start with only very, very little capital. but such things can always lead to failure. an ico should already have a certain amount of finance, so that they can raise the ico properly. without money it is difficult to promote a project worldwide and to present the ico well. but thats just my personal opinion.