How to stop Ad fraud and other loopholes created by third party involvement in digital advertising.
To me best solution remains blockchain which is obviously a great innovation.
What are your suggestions?
Don't use shitty advertising sites to promote your products. TE sites & bot clicks aren't that hard to detect. (See Google advertising et al)
I think blockchain usage here is really far-fetched and i don't exactly see how this would fix the fake traffic, but instead would be just used as a buzzword by a shitty company to do another ICO.
Would you care to explain why you think "blockchain" usage is the great solution? What exactly is that going to fix?
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Any thing can run on blockchain, ranging from the school system, health care, even the government parastals.
Does it involve record keeping? Then blockchain could be used to make it better. To me this is the greatest innovation of our time, ahead of internet it self.
I am positive some agencies where hardly convinced before adopting the .com internet domain.
They are no independent analytic tools that I know. One way to measure your reach as an advertisers is the system provided by the advertising agency which could be biased.
Imagine a system that rewards you for providing your info for Ad clicks.
Sounds pretty interesting to me and could be used to monitor Bot clicks among others.