Absolutely not. It is and will increasingly be an investment.
In today's time, whenever someone heard the word bitcoin, the first thing it that come into their mind is investment. Since most of the user also see it as it and do it, the newbie tend to do it also. We cannot comtrol and change the fact that bitcoin now is an asset or a mere investment and not a cryptpcurrency and I think that is good because they will be interested in here and there is a possibility that the price will rich.