You're asking why not get new people to invest in Bitcoin by buying on MtGox and then work with them?

Sure, that's an option and something I could do.....I have plenty of access to capital from people who hold no Bitcoin.  

I'd much rather work with people who already understand Bitcoin and believe in it.  There are a handful of large investors interested in the space, some believe in it, some want to dabble in it as what they thrink might be a way to make some quick money on what they see as mania.  

In those types of meetings the conversation is 95% focused on what Bitcoin is, why they should be interested, questions about negative articles etc.  Happy to have those conversations with investors who are interested in BTC but I'd much rather talk with people who already get all of that, already believe in BTC and who want to keep BTC exposure.

I also like the idea of doing a full BTC based idea: paying the law firm and other service providers with BTC, paying employees with BTC etc and starting entirely with BTC.

Also, I'm talking to large BTC holders to get a feel for what the viability is and the interest levels.

The reason I'm not simply publishing the plan on here is:
- regulation-- if this does become an offering at some point I want to avoid anything in a public forum which could be construed by regulators as an offering of securities
- it's harder to wade through Internet forums to separate trolls and serious people and on boards it's easy to be confused -- also don't want to broadcast what I think is a good idea to competitors.