Especially in times like these where half of the emerging market economies' currencies are in a crisis, we need a safe alternative to protect ourselves against devaluation. When a currency loses something like 10% in a week or 50% in a few months, people look to alternatives. That's why it is a good opportunity to invest in something like bitcoin to protect yourself against possible risks.
It's very low right now, but that's not a reason to be afraid. Just because it has gone down does not mean it won't go back up again.