When misconceptions are being spread about it. On both sides of the coin.
Too many authorities are labeling it a bubble and threat for society. This is making it looks like an extremely high risk device, which isn't the truth if you were to learn a little bit more about it and how it functions.
Too many investors are expecting it to be a bubble and a quick source of money. This is making it look like an extremely high risk device, which isn't the truth if you were to learn a little bit more about it and how it functions in the market.