Well apart from you actually use bitcoin to participate in an ICO or other 1st-2nd gen crypto currencies, people tend to always go and put money into what they believe in as the "NEXT" BTC. which to me is crazy but- no one knows. Since the rise of BTC to 20k last year there was a lot of fear of being left out going on so they'd have that mentality that, maybe just maybe-- this new thing is the next bitcoing. just my two cents.