The project needs to have the availability of a certificate confirming the fact that the project idea has been successful through some testing. Therefore, the project should develop well in the market.
The availability of licenses does not mean that the project is waiting for success. Thousands of projects get licenses but after a while they are forgotten because they remain unsuccessful.
Yes, but it means that the project is seriously tuned and the developers go to the goal in stages.
Reading the Whitepaper of almost any project, you can say that the project is seriously tuned. That's when the ICO will end, and the results of ICO sales will be shown, then you can say something about seriousness.
And that is white paper, I mean the action of the team, showing the attitude of the team.