I think the reasons why Ripple is having a hard time staying above $1 or even 50 cents is mainly because of the global crypto downtrend as well as the sheer amount of tokens Ripple has making it even more difficult to move prices. Once demand and greed come back, I can see Ripple going back above $1 for sure.

Also, after a certain project's ICO, its price ultimately depends whether it has intrinsic value or if it's just all hype. To find out means you have to go out of your way in making sure the certain project you invest in is not gonna be just some vaporware...  2018 projects like Menlo One are barely noticed around here, but I am convinced that it will soon gain mass adoption and could even possibly not drop in price after its token sale. Here's the interview that got me hooked to this rare opportunity of a project https://www.youtube.com/watch?v=Rw1QBpBYE6o