Yesterday the new article was posted on the ETHlend blog and the most interesting announcement IMO was this:
"ETHLend will be part of a larger venture with an extensive product category, focusing on decentralized and hybrid blockchain applications."
In a few words, ETHlend team is going to launch various new products in the near future, with one access point for ETHlend brand identity, services and products.

So, what a smart idea was to start all these products with the unique one (at the time of the start of ICO at least) and only then deliver quality products that will be based and additional to the crypto asset-backed lending app!
BRAVO ETHLEND TEAM!