Yes I care. Many ICOs are being successful because of the product they made. Product attract many users and also investors and it was a great help to a project.
I think this is key. When you invest in an ICO, you usually do it because you believe in it. You also want a return on investment. It's not a Kickstarter campaign. If you don't believe in the product, then why do you think it will be successful? Of course, receiving an actually product is not the most important thing. The important thing is that the product or at least the company does well. Then you'll be happy and you can buy all the product you want. 