I remember investing in an ICO that had an uber for trucks as a project to back and make tokens for , and even the project have never seen the lights , people trusted and invested in that ICO and made a lot of money .
The important thing is that people "buy the idea" , and believing in it enough to put money where their mouths at , the rest isn't really that important because most of the people will collect their profits as soon as the token hits the exchange .
Caring about the product is one thing and caring about whether people will be believing in it is an other and i believe that people should always take the second thing in consideration .