Bitcoin still need a lot of awareness, and it will comes when high populated countries that banned started supporting it or when institutional investors dive in
Bitcoin are spread out through friends and family. This is know to be the supplemental earnings to support our needs. With this aspects spreading btc is not hard to do. Many wants to enjoy the benefits it can give.
I agree with OP that awareness is the biggest influence and this awareness must start from us. We users/fan/crypto enthusiast must influence our families and friends. Well introduce it to them for them to be familiar with cryptocurrency. I give a small amount of coin to my friend as a gift, and tell them you can use it to reload your mobile. Thayw ay they are aware that crypto is almost same as fiat currency.