I don't intend to launch a shitcoin that won't be listed on a good exchange and have silly names like TrumpCoin, PutinCoin and the likes. Is it really just a shitty whitepaper and an even shittier website and you are ready to go? Since the majority of the projects don't have a proof of concept and they purportedly gather millions. Or then again are they just inflating the numbers and simply lying that they raised several millions of dollars?
Sadly yes, you only need a whitepaper which you can hire someone to make, a cool design website or normal website and hire bounty manager like amazix or bountyhive or something like that and after that you wait until the ICO sale start. It's easy right? and most project are like this, so you need to be careful.