this is what investing, trading, and most especially ICOs are all about. high risk = high reward.. What's important is that risk should be managed and minimized as much as possible.
Speaking of ICO investing, have you guys checked out menlo one's whitepaper?
https://www.menlo.one/#whitepapers ...just finished reading it and I think their decentralized ICO platform is the solution to most ICO problems like scams and biased review platforms like icobench, etc....