Consider a cryptobond an ICO on steroids. They are more attractive to buyers because with an ICO all you get is the hope that the particular token will survive and gain value. A cryptobond issuer, on the other hand, promises you certain return plus all the perks of an ICO if the underlying token appreciates.

As an issuer, you can denominate your bond in a major crypto and must then make sure you will be able to repay it even if the crypto (BTC, ETH, etc.) goes through the roof in the future. Or, denominate it in your own token and make sure it gains value over time.

Another option is to appoint us your trustee in which case your bond is denominated in our tokens ORIG & OBITER. Buyers will buy O&O from us with a major crypto or fiat, we then gradually release payments to you and manage your repayments to buyers in O&O. As a guarantee we set aside the full issue amount which can be publicly inspected on blockchain. Buyers can resell O&O at any time at the DEX. Not only they gain from your bond but also from O&O's value appreciation as O&O has a finite amount, was never devalued by an airdrop or other giveaway and will be in demand by buyers for the purchases of other cryptobond issues.