Well, I think that when a project asks for KYC procedure (especially regarding large investments) - that's good and shows that they're very serious and responsible.
But for people who actually invest (and thus have to pass KYC) - that's another headache - as not many people are willing to share their passports' data, bills info and etc
This is one of those topics that is very difficult, in one hand I will admit that I do not like the idea of KYC at all, but I understand why it is being implemented, however what we need is a KYC for the developers of icos, many projects do not reveal the real identity of those behind the project and if you do not know who they are, then why they are asking that information out of their investors?
about that i think that is why people not really trust about anonym Developers. no developers identity sometime make the project have less investor because trust is important in this business