I find this project quite innovative. They want to create a platform when you can support particular project and "earn" some shares and profits from it by helping developing this project. They give the users set of tools and programs so that they can contribute to the project. The good description of them would be something like investing your time and skills instead of money. I think this is a good idea, as there are many skillful people that would like to support in some way promising projects but they simply have no funds to do so.