If you don't care about the product/service then don't invest. Projects without a real/innovative product behind will just vanish when crypto market will recover. There is no more room for poor/scam projects with no added value. People started to understand this and they don't invest in any ICO as in 2017.
In my own opinion, I am very particular of the product upon joining and choosing a good ICO because I think the success of that ICO will matter if the product is worth investing for. An eye catcher that is sure to become a succesful project at the end.