Do not forget about the huge airdrops that have passed.
If you buy btx before airdrops and sign up your adress from first airdrop, would you be at least at positive 0 now in usd price?
If you bought Bitcore before the start of the airdrop, it would be in a very big plus. The price was then just as low. Those people who bought later were hurt.
There are not hurt unless they sell. The only other way they can hurt is if BTX becomes valueless. Otherwise, the smart move is to hold and wait.